Tag: water

Strategy, Architecture & Problem-Solving

drops-of-water

Invest in Now

Also known as “Take care of the customer in front of you, not their future selves.”  I’m minded of this, specifically regarding how organisations can manipulate the perceived balance of power between them and their customers when applying refunds. Mistreatment I’ve noticed that it’s not necessarily specific companies, but the industry sectors they operate in.…
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bathroom

Your Customers’ Problems Are Your Problems

I’m writing a new book, this will be my second*. I’d written a couple of chapters last week, one of which focussed on how organisations leave problems for the customers to resolve, but that they don’t think of it that way. In one chapter, I used the example of “Warning. Hot Water.” signs, stipulating that…
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