Tag: train

Strategy, Architecture & Problem-Solving

drops-of-water

Invest in Now

Also known as “Take care of the customer in front of you, not their future selves.”  I’m minded of this, specifically regarding how organisations can manipulate the perceived balance of power between them and their customers when applying refunds. Mistreatment I’ve noticed that it’s not necessarily specific companies, but the industry sectors they operate in.…
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The Kano model can operate in reverse: exploring the travel industry

You may have come across the Kano model before. It’s an analytical technique for understanding what your customers want and, importantly, what they’ve come to expect as required. Exploration I was travelling on a local train last week with a largely empty carriage. I had the choice of seats. I am familiar enough with these…
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