Rodents Don’t Scuba Dive – Innovation In The Real World

January 28, 2016

I’ve always liked the concept about innovation being the introduction of something that’s already done in one industry sector into another sector where it’s not (yet) done. Incomplete Definition Unfortunately, it doesn’t stand-up as a complete definition of innovation. For instance, it falls short by not recognising innovation from within. By that, I’m not referring…
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