There was a radio commercial the other day with the following line: “We’ll beat your quote from a well known car buyer” So that’s one company referring to a second company but without mentioning to that second company by name. At what point did they realise that the other brand was so strong, they didn’t actually…
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If I’m driving, I’m listening to podcasts. If I’m travelling by train, then I’m reading. I typically read books that don’t directly relate to my profession, but those that I hope will change my approach to how I work with clients. For every client I go to, I end up mentoring business analysts, business architects,…
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I regularly listen to podcasts. If I’m travelling between clients, I’ll usually be listening to a stream of podcasts. Even when taking a shower or eating breakfast, I can have a podcast playing in the background. I used to listen to a lot of podcasts as I drove between client sites. The podcast format was…
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There are times to make people feel comfortable, to help them feel that the change is achievable. There are also times when we need to remove that comfort and destabilise temporarily, so that they can work towards a solution. We commonly reintroduce comfort, or better still guide the audience towards discovering the own new level…
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Context A friend the other day suggested that he drop his prices for a few weeks and I questioned what the rationale was behind the intended price drop. I wanted to check that there was a valid reason and it wasn’t just a knee-jerk reaction that led to the idea of creating sales campaigns. I…
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