Think of a funk song. Think 1970s, possibly even early 80s, most likely from the US. There is a pattern to the tunes that wedges the music in your mind whether you like the genre or not. It gets the beat and the message across. So what can we learn from funk to improve our…
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In a previous article, I wrote about TC Electronic and what we can see from the outside regarding their innovation process. Today, I’m introducing Fender’s approach to reducing churn. Fender Musical Instruments have released a new training service called Fender Play, which has a different aim to the current Riffstation. The central idea behind…
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I’ve embedded a video below of an interview on That Pedal Show with Tore from TC Electronic. The video includes several good examples of some parts of the corporation innovation process at TC Electronic. What I like about the video is that it’s a natural conversation. It’s not a presentation of how they’ve innovated, or…
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When is the Right Time to Change Your Mind? You have many opportunities in life and business to change your mind. Each of us has many opportunities, but we don’t always take those opportunities. We may be conforming to social constraints and expectations or don’t want to risk appearing inconsistent by changing too often. Let’s look…
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