Have you considered the exclusivity of your relationships? This follows on from the post regarding the value of the data and the priority attached to the relationship or the data. I want to further explore the value of the relationship and shine some light on a different approach. The Scenario It’s the same scenario as…
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There are times when the cheap and nasty solution is so economically efficient that it can preclude doing it properly later on. Background – The Fax Just under a decade ago, I was working with a local authority client and their NHSÂ hospital partner. The interpretation of the law at that time was that email was…
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Some companies are immature in their approach to customer relationship management (CRM), but at the heart is a desire to get something for free. And that’s wrong. The scenario You look around a shop, you pick something up, take it to the checkout, wait in a queue. You notice that the queue is moving slowly,…
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