Introduction

Cupcake by zigazou75 CC-by-2.0

I’m often talking business strategy and how it can apply to any business no matter how new or how small. Strategy should be applied to every business but it’s a shame that the closest many business owners get to it is a business plan for a bank loan. This is even worse when they may have need a lesser amount or even avoided the loan completely had they planned differently.

What I’ll Cover about Business Strategy

I can think of a few TV series where one of the characters set up a restaurant or a cupcake business. There’s something about that concept that must correlate with our desires. I see many new cake businesses, I know several people who have all separately and independently started into cake-making businesses. So based on that comes the new series of articles.

I’m going to review the current state of business strategy thinking and apply it to a hypothetical cupcake-making business. It’s a free series of articles and the majority of the lessons should be applicable to other industries. I’ve chosen cupcake-making because of its popularity and the ease of understanding.

Whether we want the job or not, it’s easy to put ourselves in the position of cupcake business owner. In its simplest form, we all know that you have to buy baking products, mix them according to a recipe, put them in an oven, remove them when cooked and sell the cakes. Over the series of articles, we’ll see how that simple concept could translate into a cupcake-making business.

What You’ll Learn about Business Strategy

• How business strategy can be applied to small businesses, especially new and start-up small businesses.
• What tools you can use to evaluate and validate your business ideas
• What tools can help you to steer your business in a different direction
• Some insight into how this can be applied to larger organisations and companies

Most importantly, you’ll be in a position to learn:

• How to think analytically about your business idea and be more informed about the decisions you’ll make

Questions

Do you have a strategic idea that you’d like to see considered in this series, let me know. Either sign-up to the newsletter and ask there or contact me.