You may have come across the Kano model before. It’s an analytical technique for understanding what your customers want and, importantly, what they’ve come to expect as required. Exploration I was travelling on a local train last week with a largely empty carriage. I had the choice of seats. I am familiar enough with these…
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As a business architect, I feel like I’m sometimes the black sheep and sometimes the shepherd of the Enterprise Architecture function. The Black Sheep 1: Uncovering the rationale I feel like the black sheep because I find myself regularly asking why. Why did you make that decision? Why did you choose that approach? Why…
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I’m just catching up on an episode of The Salesman Podcast hosted by Will Barron. The episode is about being the first sales person in a new company. While I agree with everything Vinnie has said, one thing came to mind. If you’re the first salesperson and you’re conducting product-market fit conversations, then you’re working…
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I finished the previous part of this article with a four box model that had two quadrants with the same outcome. With that article, I’d stated that the outcome you may want to choose would probably depend on the lifestyle you want to lead. That still applies, but I want to show what I do…
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I regular make decisions about where I’m going to spend most of my working effort. A few years ago, I was sharing my ideas and potential options with a few friends and ex-colleagues. I used an extension to the typical four-box models. This simplified the thinking and forced me to recognise a few major questions…
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In a previous article, I wrote about TC Electronic and what we can see from the outside regarding their innovation process. Today, I’m introducing Fender’s approach to reducing churn. Fender Musical Instruments have released a new training service called Fender Play, which has a different aim to the current Riffstation. The central idea behind…
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I wrote a presentation some years ago to assist some of my clients in their approach to supplier evaluation. It wasn’t a full evaluation scoring mechanism, complete with weighted values, etc. Instead it was a set of principles that suppliers should adhere to in order to be considered responsible suppliers. The presentation was written about…
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I regularly listen to podcasts. If I’m travelling between clients, I’ll usually be listening to a stream of podcasts. Even when taking a shower or eating breakfast, I can have a podcast playing in the background. I used to listen to a lot of podcasts as I drove between client sites. The podcast format was…
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I’ve got some time in between clients where I’d like to contribute back or pay-it-forward. I’d like to donate my time for free and raise a bit for charity while I’m doing it. What’s the offer? You get a Business Architect for free* *What does free mean? You don’t pay for my time. Instead, you pay…
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I’m convinced that there’s no thought to place of people in the design of most supermarket car parks. Poor Design I’ve just been to a great example of poor design. When driving in, you turn off the main road to a roundabout. At this roundabout, you turn right, away from the store, to the main…
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